RPD Will Support BARC to Improve TV Viewership Measurement

The Broadcasters Audience Research Council’s (BARC India) initiative to work with distribution platform operators (DPOs) on return path data (RPD) will help in expanding the panel size, make the viewership data more robust, and give better representation to niche genres.

RPD Will Support BARC to Improve TV Viewership Measurement cablevision
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